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BRIGHTON FIRST · COMING SOON
ROC & Rally GREATER ROCHESTER, NEW YORK

ROOTED HERE. WORN EVERYWHERE.

Good goods.
Home pride.

Premium hometown apparel and goods for Greater Rochester. Our first chapter starts in Brighton.

Join the launch list GREATER ROCHESTER, NEW YORK
Brighton sweatshirt, navy felt B cap, and Brighton pennant — concept mockups
A first look at what we’re making. Concept imagery; final details to come.

THE FIRST CHAPTER

Hello, Brighton.

Three early ideas for everyday hometown pride. A small first look, with final details still taking shape.

The B Cap

Washed navy / ivory

The B Cap

DESIGN PREVIEW

The B Cap

An easy navy cap with our collegiate B. A first concept for coffee runs, sidelines, and everything in between.

Washed navy / ivory

This is a product concept, not an item available to order. Materials, fit, decoration, and pricing will be confirmed after sampling. Image is an AI-generated mockup.

The Heritage Crew

Oatmeal / navy lettering

The Heritage Crew

DESIGN PREVIEW

The Heritage Crew

The sweatshirt you reach for when the air turns crisp. Oatmeal fleece and arched Brighton lettering, inspired by the quiet confidence of an old campus favorite.

Oatmeal / navy lettering

This is a product concept, not an item available to order. Materials, fit, decoration, and pricing will be confirmed after sampling. Image is an AI-generated mockup.

The Rally Pennant

Navy / ivory

The Rally Pennant

DESIGN PREVIEW

The Rally Pennant

A little hometown pride for your favorite corner. A classic Brighton pennant for the shelf, the wall, or the room where everyone gathers.

Navy / ivory

This is a product concept, not an item available to order. Materials, fit, decoration, and pricing will be confirmed after sampling. Image is an AI-generated mockup.

GOOD GOODS. HOME PRIDE.

For the place you
call yours.

The Saturday coffee run. The chilly sideline. The town you grew up in—or the one you made your own. ROC & Rally is about the places that become part of us.

We’re starting in Brighton with a small collection of apparel and goods that brings hometown pride into everyday life. Thoughtful lettering, easy colors, and a little athletic heritage.

Meet the first collection
BRIGHTON FIRST. ROCHESTER AT HEART.

BE HERE FOR THE FIRST CHAPTER

Your hometown.
Your first look.

Get the Brighton launch news, and help shape what comes first.

What do you want first?

Optional — choose all that interest you.

Optional — tell us where you call home.

AVAILABLE NOW · A SEPARATE BRAND

ROC MAFIA

Rochester roots. Game-day spirit. Explore the goods already available from ROC MAFIA.

Shop ROC MAFIA

You’ll shop and check out at rocmafia.com.

ROC MAFIA Red Buffalo Champion Reverse Weave Hoodie

Red Buffalo Champion Reverse Weave Hoodie

Shop this hoodie ↗